Careerwise > Digital Marketing Manager

Digital Marketing Manager

Careerwise UK Limited

My client is a Supply-chain and logistics company based in Northampton. They have developed a revolutionary platform that changes the way businesses rent space. They are going through a growth phase and in order to support that growth they are hiring a Digital Marketing Manager.

Key Responsibilities:

Digital Marketing Planning and Development

  • Use digital marketing channels to generate quality leads – predominantly PPC, SEO, Paid and organic social platforms, email marketing and CRM engagement
  • Collaborate with cross-functional teams to develop and execute a comprehensive digital marketing and digital channel plans aligned with business objectives.
  • Identify key performance indicators (KPIs) and use analytics tools to measure the success of digital initiatives.

Agency Management

  • Maximise the value and output of our agencies, working closely with them to improve digital channel performance.
  • Daily/weekly management of the digital marketing agency and any digital partners relating to channel activities

Lead Tracking

  • Ensure all leads entering the lead funnel through digital marketing channels, are tracked and conversions at every stage monitored and analysed.
  • Work alongside Sales, Business Development and Customer service teams to monitor lead quality and progress, gaining insight to feed into the digital marketing plans

SEO and PPC Optimisation

  • Implement and optimise SEO strategies to improve search engine rankings and drive organic traffic.
  • Manage PPC/paid advertising campaigns, ensuring cost-effectiveness and ROI.
  • Develop new digital marketing channels e.g. Bing/Affiliates/Programmatic, Retargeting etc.

Email Marketing

  • Develop and execute targeted email campaigns to nurture leads and engage existing customers. Select and create the campaigns using the CRM/email marketing tools
  • Analyse email campaign performance and implement improvements based on data insights.

Social Media Planning

  • Manages the Social media & Content Creator to oversee the social media plan
  • Responsible for ensuring pace and relevance of posts across the range of content requirements supporting campaigns, company messaging and PR and expert-driven posts

This role is Hybrid working 3 days a week in the office with 2 days remote, this is a fantastic opportunity to join a growing business.

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